India's Plant-Based Beverage Boom: A Fusion of Health and Tradition
The plant-based beverages market in India is experiencing a remarkable surge, driven by a confluence of rising health awareness and a traditional affinity for non-dairy alternatives. A significant portion of the Indian population is lactose intolerant, which naturally propels the demand for dairy-free options like soy, almond, and oat milk. Beyond medical necessity, the growing trend of 'flexitarianism' and vegan lifestyles, particularly among the youth in urban centers, is creating a dynamic environment for innovation. Consumers are increasingly seeking out beverages that not only align with their dietary restrictions but also offer superior nutritional profiles and a clear move away from animal-based products.
Product innovation is key to the market's expansion, with local and international players introducing a diverse range of flavors and fortified drinks to cater to the Indian palate. The industry is moving beyond basic unflavored milk substitutes, incorporating traditional Indian ingredients and flavors to enhance appeal and…
